Senior Growth Marketing Manager
North America · Remote
Mid-level +1 · Full time
Posted 3 years ago
What makes this company unique and exciting?
We are on a mission to improve people's minds. Our award-winning apps, Elevate and Balance, are inspired by our vision to harness the power of the mind, to help billions of people live healthy, joyful, and productive lives. This role will drive growth on Balance, Google's Best App of 2021.
About Us:
Elevate Labs is on a mission to improve people's minds.
Since 2014, we’ve helped millions of people around the world learn and improve concrete cognitive skills in reading, writing, and math through Elevate, our first mobile app which has won Apple's App of the Year Award. With Balance, our second mobile app and Google's Best App of 2021, we’ve personalized meditation to help more people reduce stress, improve sleep, sharpen focus, and much more.
Elevate Labs is a fully remote company of voracious learners and passionate doers, driven by our vision to help billions of people lead healthy, joyful, and productive lives.
The Role:
We’re looking for a mobile growth marketer with an analytical mindset, strong communication, and problem-solving skills to build a sustainable growth engine for our apps, Elevate and Balance. Our ideal candidate has a strong desire to learn and to adapt, thrives in a fast-paced, dynamic environment, and understands the nuances of mobile marketing post-IDFA deprecation.
The growth team at Elevate is a lean, agile, and high-impact team driving ambitious company growth goals this year. Over the past year, we’ve successfully navigated through IDFA deprecation, completely overhauled our creative process, and rapidly expanded to new growth channels.
In this role, you’ll be responsible for executing advertising campaigns across various ad networks, managing agency relationships, and liaising with internal teams with autonomy and significant ownership.
This is a fully remote position anywhere in North America.
How You'll Make an Impact Here:
- You’ll lead paid ads strategy and execution for one of our mental fitness apps, including campaign management, creative strategy, and result measurement.
- You’ll manage user acquisition campaigns across ad networks including Facebook, Google, Apple Search Ads, TikTok, and other UA channels.
- You’ll analyze and report on campaign performance, growth KPIs, market trends, ad creative, and copy testing results.
- You’ll liaise with our media buying agency, various vendors to communicate goals, follow up on executions and share feedback.
- You’ll actively and creatively search for opportunities to achieve higher efficiency while unlocking scale.
- You’ll follow mobile advertising trends, understand and communicate growth analytics & creatives needs to cross-functional teams.
Qualifications:
- 4+ years of experience in user acquisition, media buying, or performance marketing role with a strong record of measurable results
- 2+ years of mobile app marketing experiences, or have a thorough understanding of mobile app marketing nuances
- Experience working with mobile measurement partners (i.e. Adjust, Appsflyer, Singular)
- Strong understanding of user acquisition funnels and digital marketing KPIs
- Experience managing campaigns on Facebook, Google, or other networks
- Ability to break down unfamiliar, possibly daunting problems into manageable bits and deliver solutions
- Experience leading paid ads creative strategy and working with designers
- Passion for data analysis and ability to make data-driven decisions
- Fluent in English and possess strong communication skills
Bonus:
- Experience working in a lean team in a startup environment
- Experience with alternative growth channels such as influencer/affiliate marketing
- Familiarity with the economics of subscription apps
Benefits & Perks:
- Competitive salary and equity
- Medical, dental, and vision insurance for you and your family
- Distributed team flexibility, with a home-office stipend and co-working reimbursement
- Annual learning, wellness, and travel stipends
- Generous PTO, flexible sick leave, and paid parental leave
How We Hire:
At Elevate Labs, we put a lot of time and care into who we hire. We seek to build high-impact teams with high talent density. You can expect conversational style interviews (approximately 3 interviews and skills review) where we get to learn more about you.
Our Commitment to Diversity, Equity, & Inclusion:
We believe that there is no single candidate profile that guarantees success in this role. Experience comes in different forms; many skills are transferable, and passion goes a long way. If your background is similar to the job description and you think you can excel in this role, please apply and tell us about yourself and the impact you could make at Elevate Labs.
We also know that diversity of identity, experience, and thought leads to more creativity, better problem-solving, and wiser decisions, which is why we're dedicated to adding new perspectives to our team. We are an equal opportunity employer; committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We highly encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQIA+ folks, veterans, and people with disabilities.
Elevate is a cognitive training tool designed to build communication and analytical skills.
Size: 11-50 employees
Funding Level: Mid-stage Startup
Total Amount Raised: $14.8 M
Year Founded: 2011
Investors
Sequoia Capital
Felicis Ventures
Eniac Ventures
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